Retail Thought Leadership Event

14.10.16

The event brought together retailers, suppliers, agencies and investors to discuss the key challenges that will impact the future of retail. With presentations from industry leaders John Lewis, Westfield, McDonald’s, Visual Thinking, VAX and Social Chain the following topical areas were explored:

  • Brexit, the levels of uncertainty and changes in areas of the supply chain, logistics and strategy
  • Engaging with omni-channel shoppers
  • The evolution of the shopping centre experience
  • Adverts, the power of personalised marketing and evoking emotion
  • The physical brand experience, maximising retail performance
  • The programme provided retail professionals with key insights and knowledge, as well as opportunities to take part in Q&A sessions.

Retail Thought Leadership Event Agenda

Retail Thought Leadership Event Delegate List

Presentations:

Brexit – Impact on strategy, logistics and supply chain
Prof. Paul Forrest, Director, West Midlands Ecomonic Business Forum

Airline branding and the consumer experience
Anthony Davis, Co-Founder Bmibaby

The role of property in retail and the lack of space in concentrated areas
Gareth Hudson, Head of Development, McDonald’s

The changing role of high street and the evolution of the shopping centre experience
Myf Ryan, Chief Marketing Officer, Westfield

The physical brand experience, the importance of getting it right
Karl McKeever, Managing Director, Visual Thinking

John Lewis Christmas ads: humble roots to national event
Andy Street, Managing Director, John Lewis

Social Media: Enhancing the consumer experience
Steven Bartlett, CEO, Social Chain
No video available

Brand vs ROI on media investment
Aimee Corbett, Senior Digital Marketing Manager, VAX
No video available

You can also take a look at some photos from the event here:

For further information contact Gurminder on 0121 227 7248 or email [email protected]

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