The Hollywood Monster team have made their own history by manufacturing their largest ever road side banner since the amalgamation of Hollywood Signs and Monster Digital.

The Sky banner which was commissioned through Big Sky Banners was over 1000 sqm in size and is viewed by around 150,000 drivers per day on the M6.  The banner took 4 days to manufacture and used over 200m of rope and nearly 400 eyelets, weighing in excess of 350kg.

Simon McKenzie commented ‘We were delighted to work with Big Sky Banners on such a high profile advertising site. The M6 Walsall site is one of the largest banner sites in the country and with such a prominent location on the southbound carriageway of the M6 towards Birmingham, thousands of passing motorists will see this every day for the next three weeks.’

Hollywood Monster and Big Sky Banners also work together on large structural advertising schemes, such as a recently completed 280m x 4m hoarding in Birmingham city centre surrounding the new Library scheme.

For further information please contact Tim Andrews on 0121 764 3231.

Hollywood Monster recently manufactured and installed the high level corporate signage for Goldsmiths, in time for the new rugby 2010/11 season.

Goldsmiths have replaced Alliance and Leicester as stand sponsors for the season and as such required signage that will withstand the elements for the duration of the season 30metres above ground

A full team of installers, abseilers and site officials battled strong winds over a period of 7 days to install the roof hoarding that measured 70 metres overall x 2m high. Each panel was hoisted one by one onto the roof and fitted by the abseiling crew.

Project Manager Patrick Perkins commented ‘whilst the winds caused the abseilers a little difficulty we managed to get the hoarding up in a timely fashion’.

The Leicester Tigers re-brand also included a series of banners and built up lettering which was also completed within the same period.

This project is one of many to be installed to various sporting arenas across the UK this year. For more information please contact Tim Andrews on 07774 100013.

Hollywood Monster have manufactured and installed 2m high lettering which sits proudly overlooking the M6 and M5 junction in Walsall onto the premises of Vision Paper and board Ltd adjacent to the famous RAC building.

Hollywood Monster was chosen ahead of competition to supply the high profile signage to the factory facade due to the experience demonstrated in large format installations at prestigious schemes such as The Mailbox, Matthew Boulton College, the Fort Dunlop building and many industrial and distribution schemes across the UK.

The sign consists of individual aluminium built up letters with halo illumination, internally illuminated by LED bulbs. LED’s were chosen ahead of neon for its power saving & low maintenance characteristics.

Tim Andrews, Managing Director of Hollywood Monster Ltd, commented ‘We were absolutely delighted to work on this high profile project. Much of the day motorists are at a stand still around this area, and therefore it gives Vision the ideal opportunity to generate maximum exposure through our signage’.

Further information on similar projects can be seen at www.hollywoodmonster.co.uk or please contact Tim Andrews on 0121 764 3222

Naomi Campbell’s Fashion for Relief event kicked off London Fashion Week at Somerset House with a catwalk show and auction raising money in aid of The White Ribbon Alliance.  The charity supports the health needs and rights of women and girls around the world, with special focus on its partners in Haiti at this time, who are helping to rebuild the healthcare system for mothers and babies.

Supporting the Fashion For Relief campaign Westfield London opened a temporary Pop Up Shop for which Hollywood Monster donated the window vinyls.  Projections, atmospheric lighting and Fashionista DJ’s all added to creating a space in which charity and fashion meet to make good things happen. Many suppliers got on board to help with the cause and local Fashion Students, QPR footballers and Westfield staff volunteered their time to help promote around the centre all throughout the weekend.

Vivienne Westwood designed a limited edition t-shirt in collaboration with Fashion For Relief in aid of Haiti. The charity t-shirts were sold solely at the pop-up shop until Sunday 21st February, which was opened exclusively by R&B singer Lemar.

Naomi Campbell, Erin O’Connor, Dame Shirley Bassey plus many more celebrities signed the exclusive Vivienne Westwood shirts which retailed for just £40. There were also signed celebrity photos on display in the Vivienne Westwood pop up shop.

Managing Director Tim Andrews commented ‘We are thrilled to be working again with Westfield up and down the country to support their events and make their Shopping Centres stand out with high quality branding and signage solutions.  We are very pleased to donate and provide the window graphics for such a good cause’.

Speaking about Hollywood Monster’s contribution, Westfield London’s Marketing Communications Manager Ciara O’Reilly said ‘I want to say thank you so much for your seriously generous donation to our Haiti Pop Up Shop. It looks fantastic and we are really delighted with getting it all together in such a short space of time with lots of help from our friends!’.
For further information follow the link below:

http://uk.westfield.com/london/

Hollywood Monster has recently delivered over £500,000 of graphic displays and permanent signage at sites in Birmingham, Cardiff, London and throughout the East Midlands.

The start of Autumn represented one of the busiest periods on record for Hollywood Monster, with the output and installation of over 10,000 square metres of new temporary and permanent signage, graphics and visual media for projects the company has been involved in and planning for some considerable amount of time.

Bucking the national economic trend, the Retail sector has continued to grow and expand with a number of new shopping centre developments already having come online or scheduled to open in 2010. Hollywood has been integral to many of these developments, providing high quality signage and graphics that create real impact and a lasting impression. The company’s track record and expertise in this sector is considerable, maintaining strong relationships with many of the UK’s largest operators of Retail Parks, Shopping centres and Out of town developments. Hollywood  Monster work with some of the UK’s biggest brands in retail and development including Westfield, Hammerson, Debenhams, Virgin and HMV at exclusive sites such The Mailbox, Cabot Circus, Westfield Shopping Town in Stratford and Merry Hill.

The projects in focus were all completed on time and to budget and secured via a combination of existing long term client relationships and the submission and award of new tenders. They feature signage, media and branding specifically designed to lift the overall visual appeal and impression of each respective venue.

Amongst the recently completed projects since the start of Autumn include :

• New £22 million Eat Central Food Court development at Westfield Shopping Centre Merry Hill in Dudley, West Midlands.

In a contract worth over £250,000, Hollywood Monster co-ordinated the complete rebranding of the shopping centre to announce the arrival of the new food court. Products provided included extensive signage, graphics and way finding signage throughout the centre to promote the opening of the new food court. The project was completed in time for the launch which saw over 10,000 people through the doors on the first day.

• The opening of the new £675 St David’s 2 development in the heart of Cardiff.

A £100,000 contract to provide temporary vacant retail unit shrouds throughout the venue. The contract included some 3,000 square metres of digital print at one of the most important city developments in the UK today and currently the largest private financial investment in Wales, the scheme builds on present assets including the existing St David’s Shopping Centre and much of the Hayes. The scheme is set to transform the Southern end of the City and give a currently underused area a new lease of life by creating attractive and safe public spaces for people. It encompasses new stores, bars, restaurants and luxury residential apartments as well as enhanced public areas and facilities, a new central library and the modernisation of the existing shopping centre.

• On going contract to support Debenhams Department Stores.

At sites throughout the UK, Hollywood Monster have provided window dressing graphics and in store promotional signage for a sports and leisure campaign. The work was carried out under direct contract with Debenhams.

• Signage and graphics for Virgin Stores throughout the UK.

Various shop front window dressing displays and graphics at stores throughout the UK, including window dressing at their flagship store along Oxford Street in London.

Talking about the various projects, managing Director Tim Andrews said: “We are absolutely delighted to have been selected to provide signage and graphics at each of these highly prestigious projects which is a real coup for the business. I believe it is testament to the increased ability the company has to service multiple projects at the same time as a result of the merging of traditional signage and graphics company Hollywood Signs and large format digital print business Monster Digital over the summer. We now benefit from multiple economies of scale and cost savings which we directly pass onto our clients. The team has worked tirelessly over the past couple of months to deliver all of these projects and we are all very proud of their achievements. Our understanding of the retail sector and the most effective signage solutions is second to none and our track record growing with every new commission”.

Hollywood Monster are play a leading role in championing Birmingham to the wider world.

As one of the ten original founding members of the group,  for a second year the company is actively playing its part to promote the city and the role it is playing to make some of the region’s biggest companies get noticed and stand out through impactful, dynamic and cost effective signage and media solutions. Champions are recognised as experts in their respective industry and considered to be a  premier business with a highly developed sense of what makes the city tick.

By being a Birmingham Champion, Hollywood Monster are playing a leading role in the championing of the city to the wider world.   They will join over 300 organisations from all aspects of the private and public sector and work together to promote one of the best destinations in Europe.

As a founding member, the company benefits from member help and support to help develop the company’s commercial platform alongside access to cost effective  and high profile national and international marketing campaigns.

Speaking about their involvement, Managing Director Tim Andrews commented: “We are delighted to once again be playing a leading role in the Champions Programme. Working with some of the city’s top companies provides us with a great opportunity to forge business contacts that share our aspirations. The networking value alone is fantastic and we are already working with many of our peers on projects to raise the profile of the city. Take a drive through the city at any given moment and there is a great deal of signage and media that we have been responsible for which we really do believe is helping the city get seen and heard in the right places. Birmingham City Centre is one of the best informed in the country through signage and visual media.”

For further information about the Champions Programme and the 300 members click here : www.marketingbirmingham.co.uk

Hollywood Monster have confirmed details of a new sponsorship deal to become one of the gold club sponsors of Wythall (Solihull, Birmingham) based Woodrush Rugby Football Club. The deal will see the Hollywood Monster name sponsoring the first team kit and training clothing alongside pitch side hoardings and advertising within the club programme for every home fixture.

Woodrush RFC was established in 1966 by some of the old boys from Woodrush High School, located In Wythall. To this day, the club’s ground and facilities are still located at the original spot and they have recently invested heavily in improving its club house facilities, training equipment and 3 full size new pitches. In addition to the Senior Team the club also has a thriving mini junior rugby section with teams at U17, U14, U10 and U8 levels meeting and training every week. The Senior Team play in the North Midlands League South (One). The club’s colours are Emerald Green, White and Black.

Commenting on the sponsorship deal, Hollywood Managing Director Tim Andrews said: ”As an ex-pupil myself at Woodrush High School its particularly poignant that Hollywood Monster are now able to be one of the main sponsors of the Woodrush Rugby Football Club. The club is based very local to where myself and several other directors are based and we have a deep rooted association with several members. In short, we are delighted to be able to directly contribute to the club’s ongoing development. We are committed to helping clubs and societies like Woodrush develop in the communities in which we operate. It’s one of the ways in which we try to stimulate community development and local sport in general. We are particularly pleased to be able to contribute much needed sponsorship to the development of the Junior Rugby Club which really is thriving”.

For further information about the club, including recent results and forthcoming fixtures visit : http://s121772876.websitehome.co.uk/

MINI & JUNIOR NEW WEB SITE    CLICK THIS LINK ..!!
http://www.pitchero.com/clubs/woodrushminijuniors/

Hollywood Monster provided the graphics for the stage backdrop used during the Shopping Centre festive lights switch on.

Thousands of excited pop-fans recently descended on Westfield London’s The Atrium development (19th Nov) to watch pop superstar Mariah Carey switch on the Christmas lights. Produced by Westfield London’s in-house event team the diva drew the biggest crowd ever seen at the mall for an event.

Thousands of fans, who had been queuing for hours outside the Shepherds Bush based shopping venue packed the venue to the rafters.

Working in partnership with Westfield’s event team, Hollywood Monster received the brief late on the Tuesday night prior to the event and by Wednesday morning were already on site doing the installation. This project is further evidence of the company’s strong recent experience of supporting Shopping Centre events and celebrity launch occasions with high quality signage, graphics and performance backdrops.

Talking about the project, Simon McKenzie, Commercial Director for London and the South East said: “We were approached very late in the day to do this job and had to put a production team on late to get the job output in time ready for installation the next morning. Once again, we are delighted to be working with Westfield up and down the country to support their events and make their Shopping Centres stand out with high quality branding and signage solutions. The visit of Mariah Carey was an exceptional event that we are pleased to be part of.”

Hollywood Monster specialise in providing signage and graphics for event and theatrical companies supporting concerts, productions, launch occasions and special celebrations.  The company also works with many of the Midlands leading theatres and concert halls including the Birmingham Rep and Hippodrome Theatres, Symphony Hall, ICC and NEC.

Leading Midlands Signage and Graphics Company Hollywood Monster has just completed the installation of a giant 22 x 9 metre Contravision large format window graphic onto the Park Plaza Westminster Bridge London hotel development located on the vibrant South Bank, directly opposite the Houses of Parliament and Big Ben.
The window graphic which can be clearly seen from all approaches took two days to install by an abseiling team and is made up of 44 3 x 1.5 metre one way vision film panels directly applied to the hotel’s glass window atrium frontage.
The banner has been specially manufactured and installed to allow light into the building and a view through the atrium for those viewing the inside of the building, despite the presence of the film panelling.
The new development is set to open in early 2010 and will be London’s largest new-build hotel opening in generations, offering 1,021 guest rooms, 2,700 sq m of meeting space, a signature restaurant and a luxury spa.
Commenting on the window graphic, Simon Mckenzie, Hollywood Monster’s Commercial Director for London and the South East, said: “We are delighted to have been chosen by Park Plaza Hotels to install this giant new window graphic.  This is evidence again of the company’s ability to tackle large format, complicated installations on some of the UK’s most prominent buildings.”
Laurence Markham, Marketing Director for Park Plaza Westminster Bridge also commented: “The impact that the window graphic has produced has been significant and surpassed our initial expectations.  It’s vital for a hotel development of this scale that we and our partners GC Project Management and Galliard Homes can communicate when it will be opening and the Hollywood Monster window graphic achieves that perfectly”.

Hollywood Monster has won a 12 month exclusive contract to provide Birmingham City Council with street dressing and theming services.  The contract will see the company print and install a wide variety of different signage and media products including :

·         Lamp post scroll signs
·         Planter boards
·         Lamp post flags
·         Banners
·         Bridge Signs

Due to the complexity of several of the signs involved, such as the lamp post penant flags and motorway bridge signs, road closures will be necessary at times, however these will not cause disruption to traffic and the general public.  The contract also features the removal and re-installation of the various signs and media types mentioned according to space being sold by the council and different events being staged.  Space on the media types being installed will be used by the Council to promote and support city events, council and government initiatives.

Most recently signs and banners within the city scape were used to promote the City Marathon and Beach Experience in Centenary Square sponsored by Monarch Airlines.

Commenting on the article , MD Tim Andrews said: “The Birmingham City Council dressing contract is something we have been chasing for a while and we are delighted to have been chosen to exclusively provide the council’s ongoing dressing requirements.  Our work recently throughout the city erecting hoardings, banners, site boards, vinyl graphics and temporary event graphics has proved our ability to service this contract which we look forward to fulfilling.  We are long standing partners of the Council and are delighted to have expanded our relationship even further”.