The Hollywood Monster team have made their own history by manufacturing their largest ever road side banner since the amalgamation of Hollywood Signs and Monster Digital.

The Sky banner which was commissioned through Big Sky Banners was over 1000 sqm in size and is viewed by around 150,000 drivers per day on the M6.  The banner took 4 days to manufacture and used over 200m of rope and nearly 400 eyelets, weighing in excess of 350kg.

Simon McKenzie commented ‘We were delighted to work with Big Sky Banners on such a high profile advertising site. The M6 Walsall site is one of the largest banner sites in the country and with such a prominent location on the southbound carriageway of the M6 towards Birmingham, thousands of passing motorists will see this every day for the next three weeks.’

Hollywood Monster and Big Sky Banners also work together on large structural advertising schemes, such as a recently completed 280m x 4m hoarding in Birmingham city centre surrounding the new Library scheme.

For further information please contact Tim Andrews on 0121 764 3231.

Naomi Campbell’s Fashion for Relief event kicked off London Fashion Week at Somerset House with a catwalk show and auction raising money in aid of The White Ribbon Alliance.  The charity supports the health needs and rights of women and girls around the world, with special focus on its partners in Haiti at this time, who are helping to rebuild the healthcare system for mothers and babies.

Supporting the Fashion For Relief campaign Westfield London opened a temporary Pop Up Shop for which Hollywood Monster donated the window vinyls.  Projections, atmospheric lighting and Fashionista DJ’s all added to creating a space in which charity and fashion meet to make good things happen. Many suppliers got on board to help with the cause and local Fashion Students, QPR footballers and Westfield staff volunteered their time to help promote around the centre all throughout the weekend.

Vivienne Westwood designed a limited edition t-shirt in collaboration with Fashion For Relief in aid of Haiti. The charity t-shirts were sold solely at the pop-up shop until Sunday 21st February, which was opened exclusively by R&B singer Lemar.

Naomi Campbell, Erin O’Connor, Dame Shirley Bassey plus many more celebrities signed the exclusive Vivienne Westwood shirts which retailed for just £40. There were also signed celebrity photos on display in the Vivienne Westwood pop up shop.

Managing Director Tim Andrews commented ‘We are thrilled to be working again with Westfield up and down the country to support their events and make their Shopping Centres stand out with high quality branding and signage solutions.  We are very pleased to donate and provide the window graphics for such a good cause’.

Speaking about Hollywood Monster’s contribution, Westfield London’s Marketing Communications Manager Ciara O’Reilly said ‘I want to say thank you so much for your seriously generous donation to our Haiti Pop Up Shop. It looks fantastic and we are really delighted with getting it all together in such a short space of time with lots of help from our friends!’.
For further information follow the link below:

http://uk.westfield.com/london/

Hollywood Monster provided the graphics for the stage backdrop used during the Shopping Centre festive lights switch on.

Thousands of excited pop-fans recently descended on Westfield London’s The Atrium development (19th Nov) to watch pop superstar Mariah Carey switch on the Christmas lights. Produced by Westfield London’s in-house event team the diva drew the biggest crowd ever seen at the mall for an event.

Thousands of fans, who had been queuing for hours outside the Shepherds Bush based shopping venue packed the venue to the rafters.

Working in partnership with Westfield’s event team, Hollywood Monster received the brief late on the Tuesday night prior to the event and by Wednesday morning were already on site doing the installation. This project is further evidence of the company’s strong recent experience of supporting Shopping Centre events and celebrity launch occasions with high quality signage, graphics and performance backdrops.

Talking about the project, Simon McKenzie, Commercial Director for London and the South East said: “We were approached very late in the day to do this job and had to put a production team on late to get the job output in time ready for installation the next morning. Once again, we are delighted to be working with Westfield up and down the country to support their events and make their Shopping Centres stand out with high quality branding and signage solutions. The visit of Mariah Carey was an exceptional event that we are pleased to be part of.”

Hollywood Monster specialise in providing signage and graphics for event and theatrical companies supporting concerts, productions, launch occasions and special celebrations.  The company also works with many of the Midlands leading theatres and concert halls including the Birmingham Rep and Hippodrome Theatres, Symphony Hall, ICC and NEC.

Executives from the company recently attended an Annual Charity Drinking Event hosted at The Metro Bar in Birmingham on the 12th November organised by the Office Agents Society.
Hollywood Monster were one of five main companies supporting the event, sponsoring its very own beer pump for the night and making a donation directly to the charity chosen by the OAS.
The principal aim of the OAS is to promote knowledge and expertise amongst office agents across the UK. This is achieved through the organisation of regular events, seminars, lectures and educational tours. Currently the Society has around 1,000 members nationwide and over 150 members in the West Midlands.
The event represented a great opportunity to witness OAS committee members embarrassing themselves whilst assisting Metro staff behind the bar, catch-up with the latest market gossip and have a quiet drink with the best of the Midlands property community.
Talking about the event, Managing Director Tim Andrews said, “We are already working with a lot of the agents who are active members of the OAS so when we were approached to be a main sponsor it seemed to make perfect sense. A lot of the agents have had a rough ride of late coming through the recession so an event like this is great to lift people’s spirits and get things kick started again. We look forward to being a pro-active partner to the OAS and supporting whatever else they have planned over the coming months”.

Leading Midlands Signage and Graphics Company Hollywood Monster has just completed the installation of a giant 22 x 9 metre Contravision large format window graphic onto the Park Plaza Westminster Bridge London hotel development located on the vibrant South Bank, directly opposite the Houses of Parliament and Big Ben.
The window graphic which can be clearly seen from all approaches took two days to install by an abseiling team and is made up of 44 3 x 1.5 metre one way vision film panels directly applied to the hotel’s glass window atrium frontage.
The banner has been specially manufactured and installed to allow light into the building and a view through the atrium for those viewing the inside of the building, despite the presence of the film panelling.
The new development is set to open in early 2010 and will be London’s largest new-build hotel opening in generations, offering 1,021 guest rooms, 2,700 sq m of meeting space, a signature restaurant and a luxury spa.
Commenting on the window graphic, Simon Mckenzie, Hollywood Monster’s Commercial Director for London and the South East, said: “We are delighted to have been chosen by Park Plaza Hotels to install this giant new window graphic.  This is evidence again of the company’s ability to tackle large format, complicated installations on some of the UK’s most prominent buildings.”
Laurence Markham, Marketing Director for Park Plaza Westminster Bridge also commented: “The impact that the window graphic has produced has been significant and surpassed our initial expectations.  It’s vital for a hotel development of this scale that we and our partners GC Project Management and Galliard Homes can communicate when it will be opening and the Hollywood Monster window graphic achieves that perfectly”.

Hollywood Monster have recently completed the installation of over 400 metres of decorative hoardings used to surround part of the giant new Olympic Village development being constructed in Stratford, East London in preparation for the 2012 Olympic Games.

The project was carried out on behalf of Westfield Shopping Towns who are developing the Stratford Shopping Town as part of the Olympic village development, which when completed will eventually be home to 1.9 million sq ft of premium retail and leisure space.  The project is currently the UK’s largest construction site and has already signed up John Lewis, Marks and Spencer, Waitrose and Vue Cinemas as tenants.

Speaking about the project, Commercial Director for London and the South East Simon McKenzie commented : “The construction of the Olympic Village and neighbouring shopping centre is a huge project which is probably Europe’s most high profile development project currently.  We are extremely proud to have been chosen to provide the hoardings on this project which create a high quality and eye catching boundary to the scheme”.

Simon goes on to explain: “This was a complex and challenging installation due to the short lead time provided but its success is once again testament to the superb spirit and flexibility of the workforce.   All 400 metres of hoarding were installed on time within just five days which represents a fantastic team achievement.”

The hoardings were manufactured from Di-bond panels, printed on the company’s VUTEK QS3200 flat bed digital printing machine.  This method of production was chosen due to the high rate of productivity possible and the machine’s high definition, producing a truly stunning end visual.  The panels were then laminated with anti-graffiti film to prolong the life expectancy.

Hollywood Monster are famous for producing decorative hoardings across the UK across several major development schemes, including Cabot Circus in Bristol, Westfield in White City, the Longbridge re-development in Birmingham and Kings Cross in London.