Summer has arrived at two Westfield sites in London, with both welcoming an epic transformation courtesy of Hollywood Monster. The Shepherd’s Bush and Olympic Park shopping centres have had a complete overhaul, officially launching Westfield’s summer campaign: ‘We are the London summer’, offering events, live music, food, fashion, film and free activities for families across the Westfield sites.
The quick turnaround job was briefed on 13 July, by working closely with the Westfield teams, we agreed artwork and began printing the epic graphics within 48 hours. In addition to installing graphics across 90m x 13m facades, the Hollywood Monster team produced and installed a further 1,000m of signage onto various buildings and hoardings at Olympic Park. One of these included a hopscotch floor graphic, which was fitted using a specialist floor vinyl for concrete to ensure its longevity whatever the weather. The print and installation job saw us produce in excess of 2,000 square meters of graphics, taking 20 members of our installation team, 400 man hours and four nights to install.
We are really proud to be working with Westfield and look forward to supporting them with many more campaigns!