A Digitally Printed Monster Strip Unveiled for Aston Villa

19.08.10

Hollywood Monster were pivotal to the unveiling of Aston Villa’s new football strip by manufacturing and installing a huge 150 sqm replica of the kit at the ICC in Birmingham.

The 3000 strong crowd were in awe of the oversized shirt which was manufactured in a 24 hour period on a wide format digital printing machine and took a total of 10 people to install covering the whole side of the building.

The digitally printed vinyl football strip was applied to the glazing of the ICC building. A 200 sqm cover was manufactured out of canvas to cover the shirt prior to the unveiling at the event.

One lucky child from Birmigham was chosen to press a plunger following a countdown which unveiled the strip to the crowd of supporters and media which included both local, national and satellite television coverage. The new kit marks the launch of Aston Villa’s new partnership with foreign exchange traders FxPro, along with signage solutions from Hollywood Monster.

The project was brought together with consultation between Birmingham City Council, The ICC events team and Aston Villa Football Club.

For further information please contact Tim Andrews on 0121 764 3231.

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