BMX champs get the Hollywood treatment

10.07.14

Europe’s top BMX riders got the full Hollywood treatment when they came to Birmingham for one of the key competitions in the rapidly growing sport.

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Leading digital print and signs company Hollywood Monster were the proud supporters of the UEC BMX European League which took place at the Birmingham BMX racetrack in Perry Park. Great Britain’s Kyle Evans grabbed the glory with a double victory.

The Perry Park track was purpose-built as a part of the 2012 UCI BMX World Championships legacy that was held at the Birmingham National Indoor Arena. This year, Birmingham played host to the penultimate event in the European League, with the finals taking place in Roskilde, Denmark on the 11th July.

Hollywood Monster provided signage for the prestigious cycling event. The Birmingham-based digital signage company is the largest graphics solutions business in the West Midlands and provides a wide range of graphics and digitally printed products for clients in various sectors.

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The company is no stranger to sports sponsorship. It is the proud sponsor of one of the UK’s leading women’s cycling teams, and has sponsored Birmingham City FC for more than 20 years and Birmingham City Ladies FC for several seasons.

Managing director of Hollywood Monster, Tim Andrews, said: “We were so pleased to be involved with such a prestigious cycling event. This is the second year that UEC BMX European League has come to Birmingham, and we were keen to show our support.

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“To see our signage at such a popular event in the UK cycling calendar was a great experience for us as we’re all big cycling fans. It was a great day, and we’re looking forward to the year ahead as I’m sure we’ll supporting many more sports events.”

Hollywood Monster works with major companies including Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Barratts Homes.  Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical. 

It has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

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