Businesses compete for corporate cycling challenge trophy


Birmingham businesses are being encouraged to take part in some friendly cycling rivalry as part of an ambitious initiative to get more people out on their bikes, improving their health and raising £100,000 for charity.

The 7inSeven challenge aims to inspire 7,000 people to collectively ride 77,777 miles (equivalent to three times round the world) by recording the miles they’ve pedaled on the 7-in-Seven website –  It also aims to raise more than £100,000 for the Help Harry Help Others charity.

The West Midlands Corporate 7inSeven Cycle Challenge – a unique challenge just for businesses – will see professionals compete on two exercise bikes for seven hours in relay format to clock up as many miles as possible. The spin bikes will be delivered to the participants’ workplace and each employee is encouraged to take it in turns to donate as many miles as possible.

Each participant’s result will be added to the totaliser website and gain a free competition entry to win a five-star holiday for two to Tenerife, kindly donated by Eze Group.

The company’s total miles will then be uploaded to the leader board at and the business with the most miles will win the coveted trophy.

A special 7inSeven ‘Harry’ bracelet will be given to all contributors that donate £5 or more. Employees will also be entitled to receive a complimentary nutritional/healthy living workshop from USN – our nutrition partner.

Tim Andrews, managing director of Hollywood Monster, said: “This unique event aims to remind people how much fun cycling is as a sport, a passtime, a means of transport, and to promote it as part of a healthy lifestyle suitable for all ages and fitness levels.

“Business is very competitive and the corporate challenge aims to encourage professionals to use that energy to help reach our 77,777 target.

“The support of so many Birmingham businesses is vital and we are enormously grateful to those that have already started getting involved. Anyone else that wants to back this exciting initiative should visit and get cycling!”

One of the seven initiatives is an epic bike ride in September from Zurich to Birmingham in which cyclists will pedal 700 miles and burn 42,000 calories. It will see a group of high profile West Midlands cyclists, from TV, radio, sport and business, travel through seven countries in seven days.

Exercise bikes and turbo trainers are located at key city centre businesses and public spaces so that workers and the general public can start clocking up the miles towards the overall total 77,777 target.

The 7inSeven challenge is the brainchild of Tim Andrews, Hollywood Monster, Gus Lunt, business manager at GlaxoSmithKline, and well known broadcaster Phil Upton, of BBC Coventry and Warwickshire.

A series of ‘Harry Hubs’ are also being set up at key locations such as shopping areas, sports stadiums and community buildings, where ambassadors and sports legends will encourage passersby to take part.

The final day celebration ride will pass through Coventry and Meriden and is expected to attract more than 200 riders, all cycling the last 30 miles to arrive in Centenary Square on September 29 for a festival celebration. The festival, organised by Birmingham City Council, will include cycle manufacturers and clubs, nutrition advice, sports stars including Olympians, music by Free Radio, and opportunities to tour the new Library of Birmingham.

Supporters include Hollywood Monster, Westfield, Eze Group, Chiltern Railways, The Bottom Line, Birmingham City Council, NEC Group, The Cube, Kukri, Pertemps, USN, Barques PR and football clubs Aston Villa, West Bromwich Albion and Birmingham City.

To sign your company up for the corporate cycling challenge, please contact Tim Andrews at [email protected]. For more information on the initative, please visit and


Other News

What our clients say about us

See what we can do for you

Enquire Now