CHARITY SANTA FLASH MOB BRINGS CHRISTMAS CHEER TO BIRMINGHAM

08.12.11

A festive flash mob was a real show-stopper for shoppers on the streets of Birmingham, all in aid of Birmingham Children’s Hospital.

The surprise stunt saw hordes of street dancing Santas, dressed head to toe in red lycra morph suits, dancing to hip hop Christmas songs. Hollywood Monster, a digital print solutions company, sponsored the video, which is fronted by television and radio presenter Richard Bacon. The video will be released on YouTube with all proceeds from the sponsorship going to the hospital.

Tim Andrews, managing director of Hollywood Monster, said: “We are proud to sponsor the flash mob in aid of Birmingham Children’s Hospital. The hospital is a lifeline for families and their sick children all year round, but its work is especially poignant at Christmas time.”

The dancing santas were from EQHO, an award-winning street dance group from Warwick University.

Dorine Mwesiga, who choreographed the dance, said: “The idea of street dancing in order to raise money for charity really appealed to us. The reaction from passers-by was phenomenal – some even started joining in!”

Catherine Allen from Ember Television, the company producing the film, said: “We wanted the film to foster a sense of creativity, festive vibrance and community spirit. It shows that despite the riots over the summer and all the economic doom and gloom, Birmingham is a warm, charitable city that is determined to enjoy Christmas.

“Raising money for a charity through sponsorship of a viral video has so far proved a huge success. With all profits going to Birmingham Children’s Hospital, this video epitomises what Christmas should mean: festivity, union and generosity.”

The video – Street Dance Santa Flashmob Interrupts News Report – will be available to view on You Tube from Monday 12th December.

Hollywood Monster, based in Birmingham, employs around 65 people and works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes.  Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical. 

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Notes to editors

About Hollywood Monster

As the largest graphics solutions business in the West Midlands region, our skilled craftsmen provide clients all over the UK with a range of graphics and digitally printed products – from an A4 sign board to the largest building wrap. We are experts in consultancy, project management and planning, offering a bespoke service from supply only to a fully experienced, safe and insured installation service.

Hollywood Monster services a variety of industries across the UK including:  industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical. The company was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing around 65 people, the 30,000 sq ft headquarters is situated in Birmingham, providing an excellent distribution centre to the rest of the UK.

Our skilled team of craftsmen includes graphic designers, draftsmen, structural engineers, model makers, traditional sign-writers, welders, painters, civil engineers, decorators and carpenters. The business operates 24/7, combining its skill sets and technology including our £2m investment in state-of-the-art UV direct to substrate 5m wide HP roll to roll and Vutek flat bed printing machinery. Our machinery is the largest of its kind available in the UK, in fact in the world! Visit www.hollywoodmonster.co.uk for more information.

About EQHO

EQHO is an award-winning street dance group formed of Warwick University students.

About Ember Television

Ember Television is a video production company based in Birmingham. The company is run by Sky News reporter Robin Powell, Catherine Allen and Pesala Bandara. For more information, visit www.embertelevision.co.uk. They produce television and corporate videos for clients including Siemens, The World Bank and Trinity Mirror Group.

About Birmingham Children’s Hospital

Every year, more than 225,000 sick children from across the UK are treated at Birmingham Children’s Hospital. Many face difficult circumstances. The hospital’s charity arm raises £3 million each year to create modern and child-friendly environments; purchase state of the art medical equipment and fund research into the prevention and treatment of childhood illnesses.

Contact details:

Catherine Allen – Managing Director of Ember Television

07969305802 / [email protected]

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