Cup fever for Blues’ biggest supporters

26.04.11

Cup fever – Hollywood Monster managing director Tim Andrews (third from left) is joined by colleagues to kick-start the build up to Birmingham City’s Carling Cup appearance at Wembley.

Cup fever is being kick-started by a company that has loyally supported Carling Cup finalists Birmingham City for 20 years and has become the premier league champions of monster-size advertising.

Directors and workers at graphics company Hollywood Monster worked round the clock to produce large, eye-catching banners which greeted thousands of excited fans as they joined the queues for cup final tickets on Monday morning (February 7).

The team, mostly Blues fans but also including supporters of near neighbours Aston Villa, were called into action by the St Andrew’s club and produced the banners – featuring semi-final goal scorer Craig Gardner and the slogan ‘We’re on our way’ – inside 24 hours.

Tim Andrews is managing director of Hollywood Monster which has declared itself Blues’ biggest supporter. Tim said: “I’m a Birmingham fan and so are the other directors and many of our workers, so to be involved in one of the most exciting events in the club’s history is a proud moment. It may be hard to believe but even the Villa fans here have been happy to get involved and wish the club well.

“The banners greeted fans at the ticket office on Monday morning and we hope they helped capture the spirit of the occasion and generated even more excitement about the trip to Wembley which is going to be a fantastic occasion for everyone associated with the club.”

Kevin Smith, head of commercial operations at Blues, said: “This week has been fantastic! Wembley fever has well and truly gripped St Andrew’s and it’s great to see the guys at Hollywood Monster getting right behind the team. There is a long history between Hollywood Monster and the club and this emotive banner is a great way for them to show support for the Blues. On behalf of everyone at the club, I’d like to thank Tim and his team and wish them a great day out at Wembley.”

Hollywood Monster, based in Tyseley, Birmingham, has also celebrated two decades of sponsoring the football club by producing a 100-metre long, 4.5metre high, digitally printed hoarding which runs the entire length of the St Andrew’s pitch.

The hoarding, bearing the Hollywood Monster logo, is the largest inside any of the 20 Premier League stadiums, according to managing director Tim Andrews. Covering the roof of the Main Stand corporate boxes, it is clearly visible to thousands of fans and millions of TV viewers at every home match.

“We wanted to mark our 20th year of supporting Birmingham City with a grand gesture and, as we’re in the signs business, we thought having the largest hoarding in the Premier League would help us stand out from the crowd,” said Tim.

“The club’s had many highs and lows, and three different owners, in the last 20 years but we’ve never wavered in our support so it is fantastic to be associated with the team that could win a major trophy at long last. It’s very good of Alex McLeish and the players to help us celebrate our loyalty to the club by reaching a Wembley cup final for the first time since 1956!”

Many of the directors and employees at Hollywood Monster are Birmingham City fans and have caught cup fever. They will be travelling to Wembley later this month to see the team take on Arsenal in the Carling Cup final. A place in the UEFA Europa League awaits the winners. For the latest on Carling Cup tickets please visit www.bcfc.com.

At 100 metres long, the banner at Blues has a long way to go to beat the company’s longest ever – a 600-metre hoarding outside Chelsea’s training academy in London.

The company has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

Hollywood Monster services a variety of industries across the UK including:  industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical. Hollywood Monster was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing in excess of 55 people, the 30,000 sq ft premises is situated in the centre of the UK, providing an excellent distribution centre to the rest of the UK, complemented by sales offices in Birmingham and London. For more information, please contact Tim Andrews on 07774 100013.

ENDS

Notes to editor:

Hollywood Monster:

As the largest graphics solutions business in the West Midlands region, our skilled craftsmen provide clients all over the UK with a range of graphics and digitally printed products – from an A4 sign board to the largest building wrap. We are experts in consultancy, project management and planning, offering a bespoke service from supply only to a fully experienced, safe and insured installation service.

Hollywood Monster services a variety of industries across the UK including:  industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical. The company was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing around 55 people, the 30,000 sq ft headquarters is situated in Birmingham, providing an excellent distribution centre to the rest of the UK.

Our skilled team of craftsmen includes graphic designers, draftsmen, structural engineers, model makers, traditional sign-writers, welders, painters, civil engineers, decorators and carpenters. The business operates 24/7, combining its skill sets and technology including our £2m investment in state-of-the-art UV direct to substrate 5m wide HP roll to roll and Vutek flat bed printing machinery. Our machinery is the largest of its kind available in the UK, in fact in the world! Visit www.hollywoodmonster.co.uk for more information.

Media:

For more information please contact Paul Skipp at Barques PR on 07957 457911 or email [email protected]

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