Cyrille in the saddle for big bike challenge


Football legends and stars of radio embraced pedal power in Coventry to support a unique cycling initiative which aims to clock up 77,777 miles and raise £100,000 for charity.

Former Sky Blues star Cyrille Regis was joined by former Baggies player Brendan Batson, well-known fundraiser ‘Blind Dave’ Heeley, Ian Danter, of Talk Sport, Tom Ross, of Free Radio, and Phil Upton, of BBC Coventry & Warwickshire.

The group got together to contribute miles to the cause by pedalling exercise bikes, while encouraging others to dust down their bikes and get involved in the 7-in-Seven Big Bike challenge.

The final day of the ambitious event will begin at the Ricoh Arena on September 29 as more than 200 cyclists travel from Coventry to Birmingham’s Centenary Square for a spectacular festival of the bike.

Cyrille said: “It’s a great honour to be involved in the first ever 7-in-Seven Big Bike challenge and I hope as many people as possible get involved to try to reach the targets of 77,777 miles and £100,000 raised for Help Harry Help Others.”

Tim Andrews, managing director of Hollywood Monster and event organiser, said: “I’m thrilled that we’ve had support from stars such as Cyrille, Brendan, Tom, Ian and Phil and I hope that their involvement will encourage hundreds of other people to get back on their bikes and join our exciting initiative.”

The 7inSeven bike challenge aims to remind people how much fun cycling is as a sport, a pastime, a means of transport, and to promote it as part of a healthy lifestyle suitable for all ages and fitness levels.

The event aims to inspire 7,000 people to collectively ride 77,777 miles (equivalent to three times round the world) by recording the miles they’ve pedalled on the 7-in-Seven website –  It also aims to raise more than £100,000 for the Help Harry Help Others charity.

Supporters include Hollywood Monster, Westfield, Eze Group, Chiltern Railways, The Bottom Line, Birmingham City Council, Kukri, Pertemps, USN, Barques PR, The NEC Group, The Cube, the Ricoh Arena, and football clubs Aston Villa, West Bromwich Albion and Birmingham City. For more information visit and

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