HOLLYWOOD MONSTER ANNOUNCES THE INSTALLATION OF A GIANT NEW BANNER ON LONDON’S LARGEST PURPOSE-BUILT HOTEL DEVELOPMENT

24.11.09

Leading Midlands Signage and Graphics Company Hollywood Monster has just completed the installation of a giant 22 x 9 metre Contravision large format window graphic onto the Park Plaza Westminster Bridge London hotel development located on the vibrant South Bank, directly opposite the Houses of Parliament and Big Ben.
The digitally printed window graphic which can be clearly seen from all approaches took two days to install by an abseiling team and is made up of 44 3 x 1.5 metre one way vision film panels directly applied to the hotel’s glass window atrium frontage.
The banner has been specially manufactured and installed to allow light into the building and a view through the atrium for those viewing the inside of the building, despite the presence of the film panelling.
The new development is set to open in early 2010 and will be London’s largest new-build hotel opening in generations, offering 1,021 guest rooms, 2,700 sq m of meeting space, a signature restaurant and a luxury spa.
Commenting on the window graphic, Simon Mckenzie, Hollywood Monster’s Commercial Director for London and the South East, said: “We are delighted to have been chosen by Park Plaza Hotels to install this giant new window graphic.  This is evidence again of the company’s ability to tackle large format graphics and complicated installations on some of the UK’s most prominent buildings.”
Laurence Markham, Marketing Director for Park Plaza Westminster Bridge also commented: “The impact that the window graphic has produced has been significant and surpassed our initial expectations.  It’s vital for a hotel development of this scale that we and our partners GC Project Management and Galliard Homes can communicate when it will be opening and the Hollywood Monster window graphic achieves that perfectly”.

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