Tim Andrews

Hollywood Monster’s Tim Andrews is celebrating after undertaking a gruelling challenge last week, to help improve the lives of cancer patients across the West Midlands. As part of Coast2Coast, Andrews and a team of cyclists rode over 800 miles to seven coastlines in seven days, raising money for Teenage Cancer Trust and The Stephen Staunton Foundation.

Launched by South and City College Birmingham, Coast2Coast continues the legacy and brand for 7inSeven, which Tim helped set up with Gus Lunt and Phil Upton in 2013. Last year’s challenge saw riders cycle through seven countries across Europe in seven days for HelpHarryHelpOthers.

Tim Andrews got back on his saddle again to take part in this new challenge and Hollywood Monster, his Tyseley-based signage company, sponsored the final leg. Additional supporters were able to join Andrews’ and his fellow riders on Sunday, to raise money for the Teenage Cancer Trust, as part of the celebration ride from Coventry’s Ricoh Arena to Digbeth. Cyclists set off at 1pm and the 30-mile route took them via Meriden Hall and onto St. Andrew’s before finally heading for the finishing line at the college’s Digbeth Campus. The ride coincided with the last day of the Tour De France and that was not the only parallel the challenge had with infamous cycle event. The first stages of the Tour De France saw riders travel an overall distance of 804 over the initial seven days, however the riders in the Coast2Coast challenge got one over their professional counterparts by cycling a total of 808 miles over the week.

“It really was the most difficult challenge I have ever undertaken, climbing a total of 47,000 feet, but the team spirit was huge and that helped us all when it hurt to be in the saddle and was agony to turn the pedals,” Andrews said.

“It’s a privilege to get involved with raising money for these fantastic charities and it was also the ideal time to honour the memory of Stephen Sutton, whose fundraising efforts for the Teenage Cancer Trust has been such an inspiration to many,” he added.

Overall, Coast2Coast looks to raise over £50,000 to help improve the lives of young people with cancer in the region. Mike Hopkins, the principal of South and City College Birmingham, came up with concept for Coast2Coast:

“As a college our students and staff are committed to raising money for charity and taking part in charitable events. We have been involved in a number of cycle challenges over the years, and this year we thought we would launch our own.

“Without the help of people like Tim we wouldn’t have been able to organise Coast2Coast. Their support will give us a fantastic chance to reach our target of £50,000 and it also means I won’t have to cycle all 808 miles on my own.”

This ride set off from Cleethorpes on the East coast of England on Sunday 20 July and visited coastlines around England, Ireland and Wales throughout the week. Each day the core riders rode in support of a young person going through a cancer journey and the Irish stage supported The Stephen Staunton Foundation. 12 core riders completed the journey, including former Aston Villa player Steve Staunton, Blind Dave Heeley and staff and students from South and City College. A support team accompanied the riders, including media students from the college who documented the challenge.

Hollywood Monster’s support for Coast2Coast follows a number of successful charity sporting events that have been sponsored by the company. The company sponsored the Knowle Fun Run in May, which was in aid of The Brain Tumour Charity, Northleigh House – for bullied children, and Vision Care – for homeless people. As well as June’s Dorridge Fun Run, which supported Muscular Dystrophy, Reachout Network Ministries, Solihull Children’s Special Needs Association, Girl Guiding, CAG (Challenge Adventure Group) and Ward 19. The signage experts will also support the Balsall Common Fun Run in September, which will raise money for The Lily Mae Foundation.



To donate to Coast2Coast visit www.justgiving.com/southandcitycollegebirmingham or give £3 by texting BIKE77 to 70300.  The money raised for The Stephen Staunton Foundation will be donated to Our Lady’s Children’s Hospital in Crumlin; please visit www.justgiving.com/Steve-Staunton1 to make a contribution.

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Notes to editors:

  • As the largest graphics solutions business in the West Midlands region, Hollywood Monster’s skilled craftsmen provide clients all over the UK with a range of graphics and digitally printed products – from an A4 sign board to the largest building wrap. They are experts in consultancy, project management and planning, offering a bespoke service from supply only to a fully experienced, safe and insured installation service.
  • Hollywood Monster services a variety of industries across the UK including: industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical.
  • The company was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing around 80 people, the 30,000 sq ft headquarters is situated in Birmingham, providing an excellent distribution centre to the rest of the UK.
  • The skilled team of craftsmen includes graphic designers, draftsmen, structural engineers, model makers, traditional sign-writers, welders, painters, civil engineers, decorators and carpenters. The business operates 24/7, combining its skill sets and technology including a £2m investment in state-of-the-art UV direct to substrate 5m wide HP roll to roll and Vutek flat bed printing machinery. Hollywood Monster’s machinery is the largest of its kind available in the UK, in fact in the world!
  • Visit www.hollywoodmonster.co.uk for more information.
  • Coast2Coast is charity cycle challenge organised by South and City College Birmingham. It will see 12 people cycle to seven coastlines across England, Wales and Ireland in seven days – a total of 808 miles.  A £50,000 donation target has been set and all the money raised will be donated to Teenage Cancer Trust and The Stephen Staunton Foundation.
  • Last year South and City College Birmingham supported the 7inSeven challenge last year through corporate sponsorship, filming and photography, and even had their principal cycle in the challenge. With 7inSeven organisers taking a year break before picking up another challenge in 2015, Principal Mike Hopkins wanted to do take up the 7inSeven reins and so Coast2Coast was born.



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