Hollywood Monster’s Signage makes Mariah Shine at Westfield London’s The Atrium


Hollywood Monster provided the graphics for the stage backdrop used during the Shopping Centre festive lights switch on.

Thousands of excited pop-fans recently descended on Westfield London’s The Atrium development (19th Nov) to watch pop superstar Mariah Carey switch on the Christmas lights. Produced by Westfield London’s in-house event team the diva drew the biggest crowd ever seen at the mall for an event.

Thousands of fans, who had been queuing for hours outside the Shepherds Bush based shopping venue packed the centre to the rafters.

Working in partnership with Westfield’s event team, Hollywood Monster received the brief late on the Tuesday night prior to the event and by Wednesday morning were already on site doing the installation. This project is further evidence of the company’s strong recent experience of supporting Shopping Centre events and celebrity launch occasions with high quality signage, digitally printed graphics, corporate signs, exterior signs, retail signage, indoor signage, elevated signs, LED signs, hoarding and performance backdrops.

Talking about the project, Simon McKenzie, Commercial Director for London and the South East said: “We were approached very late in the day to do this job and had to put a production team on late to get the job output in time ready for installation the next morning. Once again, we are delighted to be working with Westfield up and down the country to support their events and make their Shopping Centres stand out with high quality branding, graphics and signage solutions. The visit of Mariah Carey was an exceptional event that we are pleased to be part of.”

Hollywood Monster specialise in providing signage and graphics for event and theatrical companies supporting concerts, productions, launch occasions and special celebrations.  The company also works with many of the Midlands leading theatres and concert halls including the Birmingham Rep and Hippodrome Theatres, Symphony Hall, ICC and NEC.

To see Mariah turning on the lights please follow the attached link. http://www.youtube.com/watch?v=KlwVCAkp0js

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