Hollywood Monster supports Haiti through Westfield London’s Fashion for Relief Pop Up Shop


Naomi Campbell’s Fashion for Relief event kicked off London Fashion Week at Somerset House with a catwalk show and auction raising money in aid of The White Ribbon Alliance.  The charity supports the health needs and rights of women and girls around the world, with special focus on its partners in Haiti at this time, who are helping to rebuild the healthcare system for mothers and babies.

Supporting the Fashion For Relief campaign Westfield London opened a temporary Pop Up Shop for which Birmingham based signage company Hollywood Monster donated the window vinyls and window graphics.  Projections, atmospheric lighting and Fashionista DJ’s all added to creating a space in which charity and fashion meet to make good things happen. Many suppliers got on board to help with the cause and local Fashion Students, QPR footballers and Westfield staff volunteered their time to help promote around the centre throughout the weekend.

Vivienne Westwood designed a limited edition t-shirt in collaboration with Fashion For Relief in aid of Haiti. The charity t-shirts were sold solely at the pop-up shop until Sunday 21st February, which was opened exclusively by R&B singer Lemar.

Naomi Campbell, Erin O’Connor, Dame Shirley Bassey plus many more celebrities signed the exclusive Vivienne Westwood shirts which retailed for just £40. There were also signed celebrity photos on display in the Vivienne Westwood pop up shop.

Managing Director Tim Andrews commented ‘We are thrilled to be working with Westfield, London again and up and down the country to support their events and make their Shopping Centres stand out with high quality branding, signage and graphics solutions.  We are very pleased to donate and provide the window graphics for such a good cause’.

Speaking about Hollywood Monster’s contribution, Westfield London’s Marketing Communications Manager Ciara O’Reilly said ‘I want to say thank you so much for your seriously generous donation to our Haiti Pop Up Shop. It looks fantastic and we are really delighted with getting it all together in such a short space of time with lots of help from our friends!’.
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