Hollywood Monster turn Mercedes Benz car into mini fashion boutiques

17.10.11

The super stylish event  at Westfield London in September saw the boot of a Mercedes-Benz car turned  into a series of mini boutiques by Hollywood Monster, for some of the shopping centre’s most popular brands, including Twenty8Twelve, House of Fraser, French Connection and Ted Baker.

Car Boutique, which hosted a series of fashion shows at Westfield London, showcased the latest models in the Mercedes-Benz range including the SLK and the C-Class Coupé.

Hollywood Monster printed and wrapped ten cars in one weekend using cast vinyls with laminate. The vinyl was stretched over the vehicles using heat guns and then carefully molded into the grooves and cut to size, completely transforming their appearance.

Mat Jephcott, Project Manager at Hollywood Monster commented “Westfield is always looking at new and innovative ways of creating iconic campaigns and we are delighted to be working with Westfield on this and other projects. Hollywood Monster once again rose to the challenge and provided a quality end product within a short timescale. Until now people have had little say in how their cars look but Hollywood Monster can help design and print something completely unique.”

 

For more information on this and similar projects please contact sales:

[email protected]

0121 764 3224

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