Hollywood’s singing the Blues again

18.03.13

Hollywood Monster’s branding will proudly sit on the front of Birmingham City Ladies’ shirts for a third consecutive season.

The UK’s leading signage and digitally printed graphics experts have agreed a deal to be Blues Ladies’ Principal Partner for the 2013 campaign.

The Birmingham firm has been heavily associated with the Stratford-upon-Avon-based outfit since the inception of the FA Women’s Super League in 2011. The last two years have been hugely successful for Blues Ladies at the pinnacle of the women’s game in England and Hollywood Monster were eager to continue their support.

In 2011 and 2012, Blues Ladies finished runners-up in both the FA WSL and the FA WSL Continental Cup. However, the club’s proudest achievement to date came in May 2012 when they lifted the FA Women’s Cup for the first time in their history.

Blues Ladies’ 2013 home kit, manufactured by Legea, has been unveiled alongside a commemorative pink and black strip which was worn only for Sunday’s season-opener at Cardiff City.

Legea donated kit and printing costs for Sunday’s clash with Cardiff, which Blues won 3-1, with the away kit to be revealed in due course.

Tim Andrews, Hollywood Monster’s managing director, said: “It gives me great pleasure to continue our relationship with Blues Ladies. Following on from the legacy of the Olympics, women’s football has a very exciting future and we have therefore decided to invest and support the game for a further 12 months.

“Being a Birmingham City fan myself, it was particularly rewarding watching the girls lift the FA Women’s Cup while displaying our logo last year. During the past two years, we have seen the benefits of sponsoring such a fast-growing passionate sport like ladies football.

“Our sponsorship has been rewarding to us both on and off the field and we look forward to another successful season.”

Blues’ head of commercial, Ian Dutton, added: “We are delighted to welcome the renewal of the Hollywood Monster’s Principal Partner affiliation with Birmingham City Ladies for a third consecutive season.

“Tim Andrews and Hollywood Monster have been great supporters and friends of the club for many years and they have embraced the partnership with the ladies team.

“Off the back of the huge success of the team in recent years, Hollywood Monster gained some excellent exposure and great contacts for their business. We now look forward to working with them throughout the 2013 campaign.”

For more information on Blues Ladies, visit: www.birminghamcityladiesfc.co.uk.

Hollywood Monster works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes.  Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical. 

It has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

Laura Bassett (left), Rachel Unitt (right) and Melissa Lawley meet the Hollywood Monster at the launch of the latest sponsorship deal.

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