Monster flag helps Messi kick-off World Cup campaign


Monster flag helps Messi kick-off World Cup campaign

Hollywood Monster kicked off World Cup fever in style when it produced a colossal flag for sports brand giant ADIDAS in double-quick time.

The West Midlands signs and graphics specialists created the huge 9m (29ft 6ins) by 6.6m (21ft 8ins) flag, featuring the name of FIFA World Player of the Year Lionel Messi and his logo, for Argentina’s pre-tournament friendly against Trinidad and Tobago.

No extra time was required to produce the fan flag: the company managed to turnaround the order in just 24 hours.

As soon as it was completed, it was whisked to London to be flown to Argentina, where Messi led out the Argentina team at the Estadio Monumental Antonio Vespucio Liberti, Buenos Aires, for the World Cup warm-up.

The huge flag, which was unfurled before kick-off by spectators, was commissioned by global London-based agency IRIS Worldwide for ADIDAS as part of the build-up to the World Cup in Brazil. See the flag in all its glory at the match here:

Tim Andrews, managing director of Hollywood Monster in Birmingham, said: “You could say it was a tall order but we knew we had the expertise and technology to be able to produce this huge flag quickly so it could be used to welcome Messi and his teammates at the game.

“To watch it being passed around the stadium before the match gave us all a huge sense of pride. We’re looking out for it during the World Cup tournament, too.”

The flag was printed on 115gsm, polyester flag material and was produced on Hollywood Monster’s M-TEX Dye sublimation printer.

Guy Cain, senior production manager at IRIS Worldwide, said: “Hollywood Monster was our first port of call for the Argentine flag because we knew we could rely on them to produce exactly what was needed and to our very tight schedule.”

Hollywood Monster works with major companies including Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Barratts Homes.  Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical.

It has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

CAPTION: The Messi flag created by Hollywood Monster ahead of the World Cup in Brazil.


Notes to editors:

As the largest graphics solutions business in the West Midlands region, our skilled craftsmen provide clients all over the UK with a range of graphics and digitally printed products – from an A4 sign board to the largest building wrap. We are experts in consultancy, project management and planning, offering a bespoke service from supply only to a fully experienced, safe and insured installation service.

Hollywood Monster services a variety of industries across the UK including:  industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical. The company was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing around 80 people, the 30,000 sq ft headquarters is situated in Birmingham, providing an excellent distribution centre to the rest of the UK. Our skilled team of craftsmen includes graphic designers, draftsmen, structural engineers, model makers, traditional sign-writers, welders, painters, civil engineers, decorators and carpenters. The business operates 24/7, combining its skill sets and technology including our £2m investment in state-of-the-art UV direct to substrate 5m wide HP roll to roll and Vutek flat bed printing machinery. Our machinery is the largest of its kind available in the UK, in fact in the world! Visit for more information.


For more information please contact Paul Skipp, director of Barques PR, on 0121 233 2080, or 07957 457911, or email [email protected].

HM - Messi flag


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