Retail delight for Hollywood Monster as company chosen for signage and graphics at some of the UK’s newest and most prestigious retail developments


Hollywood Monster has recently delivered over £500,000 of graphic displays, elevated signage, corporate signs and permanent signage at sites in Birmingham, Cardiff, London and throughout the East Midlands.

The start of Autumn represented one of the busiest periods on record for Hollywood Monster, with the output and installation of over 10,000 square metres of new temporary and permanent signage, graphics and visual media for projects the company has been involved in and planning for a considerable amount of time.

Bucking the national economic trend, the Retail sector has continued to grow and expand with a number of new shopping centre developments already having come online or scheduled to open in 2010. Hollywood Monstrer has been integral to many of these developments, providing high quality signage and graphics that create real impact and a lasting impression. The company’s track record and expertise in this sector is considerable, maintaining strong relationships with many of the UK’s largest operators of Retail Parks, Shopping centres and Out of town developments.

Hollywood  Monster work with some of the UK’s biggest brands in retail and development including Westfield, Hammerson, Debenhams, Virgin and HMV at exclusive sites such as The Mailbox, Cabot Circus, Westfield Shopping Town in Stratford and Merry Hill.

The projects in focus were all completed on time and to budget and secured via a combination of existing long term client relationships and the submission and award of new tenders. They feature signage, media and branding specifically designed to lift the overall visual appeal and impression of each respective venue.

Amongst the recently completed projects since the start of Autumn include :

  • New £22 million Eat Central Food Court development at Westfield Shopping Centre Merry Hill in Dudley, West Midlands.

In a contract worth over £250,000, Hollywood Monster co-ordinated the complete rebranding of the shopping centre to announce the arrival of the new food court. Products provided included extensive signage, graphics and wayfinding signage throughout the centre to promote the opening of the new food court. The project was completed in time for the launch which saw over 10,000 people through the doors on the first day.

  • The opening of the new £675 million St David’s 2 development in the heart of Cardiff.

A £100,000 contract to provide temporary vacant retail unit shrouds throughout the venue. The contract included some 3,000 square metres of digital print at one of the most important city developments in the UK today and currently the largest private financial investment in Wales, the scheme builds on present assets including the existing St David’s Shopping Centre and much of the Hayes. The scheme is set to transform the Southern end of the City and give a currently underused area a new lease of life by creating attractive and safe public spaces for people. It encompasses new stores, bars, restaurants and luxury residential apartments as well as enhanced public areas and facilities, a new central library and the modernisation of the existing shopping centre.

  • On going contract to support Debenhams Department Stores.

At sites throughout the UK, Hollywood Monster have provided window graphics and indoor in-store signage for a sports and leisure campaign. The work was carried out under direct contract with Debenhams.

  • Signage and graphics for Virgin Stores throughout the UK.

Various shop front window dressing displays and graphics at stores throughout the UK, including window graphics at their flagship store along Oxford Street in London.

Talking about the various projects, managing Director Tim Andrews said: “We are absolutely delighted to have been selected to provide signage and graphics at each of these highly prestigious projects which is a real coup for the business. I believe it is testament to the increased ability the company has to service multiple projects at the same time as a result of the merging of traditional signage and graphics company Hollywood Signs and large format digital print business Monster Digital over the summer. We now benefit from multiple economies of scale and cost savings which we directly pass on to our clients. The team has worked tirelessly over the past couple of months to deliver all of these projects and we are all very proud of their achievements. Our understanding of the retail sector and the most effective signage solutions of both exterior signs, like corporate signage and indoor signage, like banners as well as graphics, like that of window graphics and vehicle graphics is second to none and our track record is growing with every new commission”.

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