Taking on digital to make a statement – PrintWeek

14.12.11

Such is the overwhelming ubiquity of the digital world that it’s hard to imagine a place unmarked by microprocessors. In the old days, screens were as heavy as a washing machine and the internet was only available through a cable that tethered you to a single wall of your home or office, so mobility wasn’t a strong point. Nowadays, however, tablet computers, smartphones and flat screens, along with 3G networks, have taken digital media off the leash and launched it as the marketing medium to reach you with, wherever you happen to be. Or so some would have you believe…read more to see what Hollywood Monster thinks!

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