Hollywood Monster 'Taste Birmingham'


Back in May earlier this year, Hollywood Monster were instructed to provide all of the sign and graphics requirements for Birmingham’s leading annual food and hospitality festival –Taste Birmingham.

This event, held every summer in June, attracts over 40,000 visitors annually over three days. Working in partnership with Brand events, Hollywood Monster were commissioned to design, print and install a wide range of signage to brand the event in-situ.   This included the printing of banners and wayleading signage, manufacture of A Frame boards from artwork provided by the client and included the complicated co-ordination of a wide range of colours, logos, text and font types.

The largest requirement within the project came with the output of over 50 square metres of digitally printed panels to be inserted into steel pedestal frames situated throughout the event.   These panels were used to display important information about the festival and activities taking place, including the presentation of menus for 16 different restaurants, including Birmingham’s famous Michelin star rated restaurant Simpsons.

The company also provided an 8 ft high perimeter fence around the festival which featured PVC mesh banners with the festival and clients logo printed directly on.   These images were applied to over 60 metres of fencing and were designed to be reused at future events.

Commenting on the event, MD Tim Andrews said : “Taste Birmingham is the city’s major food and hospitality event and we were delighted to have been chosen to provide all of the signage and graphics. The signage looked great during the festival and really helped to outline the different menu’s available to the crowd.  The team worked hard to output and install the many different requirements and were really pleased to have been part of such a successful occasion.  Once more Hollywood Monster is pleased to have been selected to brand this event and play a key role in the promotion of Birmingham

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