Hollywood Monster Paint the Town Red With Taylor Swift Event Signage

27.11.12

A leading Midlands signs and graphics company provided event signage and stage graphics for the Taylor Swift when she switched on the Christmas lights at a top London retail venue.

Birmingham-based graphic experts Hollywood Monster rolled out the red carpet for the country singer-songwriter when she flicked the festive switch at Westfield White City.

Dressed in a festive scarlet dress, the American pop star also treated crowds to a special live performance from her fourth studio album ‘Red’, which was watched by thousands of screaming Swift fans.

The event signage and stage dressings – produced by the team at Hollywood Monster’s Tyseley headquarters – provided an impressive backdrop for the 22-year-old pop star’s energetic performance of her hit single, ‘We Are Never Ever Getting Back Together’.

Hollywood Monster is one of the UK’s leading providers of signs and graphics for the retail sector.

Tim Andrews, MD of Hollywood Monster, said: “We feel very proud to have worked alongside Westfield on the switch on of the Christmas lights which is always a major event, but even bigger when you’ve got an international star performing.

“This was the latest in a series of recent high-profile projects, including the creation and installation of Europe’s largest ever banners in Westfield Stratford City and the London Olympic Park.”Screen Shot 2013-04-11 at 17.44.13

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